When I looked him up online

A recent post by Eric Stoller about why “getting Twitter matters” to higher education’s student affairs folks was being shunted around Twitter yesterday morning.

The nub of Stoller’s argument is this:

Laptop computer screen bearing quote "Digital capabilities / literacies are important. They are connected to employability, revolution, activism, teaching, learning, communication, engagement, etc."

As it happens, I’ve been thinking about the importance of digital capabilities/literacies a bit lately.

My local school district recently hired a new superintendent, Timothy R. Ryan,  who got exactly two sentences on page three of the school district’s June newsletter.

When I read the news, I did what I always do when “introduced” to people I’m likely to meet in person: I looked Ryan up online.

A few weeks later, I was chatting with a stranger. Before long the conversation got around to the local school.

The woman told me about a big hassle she’d had with the administrator who didn’t want her kid to be an exchange student, and her futile attempts to get anyone to respond to her concerns.

She concluded by saying she hoped the new superintendent would turn things around.

“But I have my doubts,” she said, “because I looked him up online and—”

I completed the sentence for her: “And he doesn’t have a digital presence.”

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Filed under School PR, School-community relations

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